From their own research, Sutter Home knew that millennials were really into their 187ml bottles. TNG came up with the Mini Moments campaign as a way to show authentic situations that millennials would reach for a mini bottle. In an effort to keep the project economical, we wrote one long script that could easily be diced up into social media friendly bits so our client could use the resulting videos in different ways.
As part of the project we needed 187ml specific assets. We organized a custom photoshoot to get the shots that we needed. And had a lot of stop motion fun.
Client: Sutter Home
– art direction
Jamba Juice Prototype
Jenny Craig Redesign